 Online Marketing
Once we have designed and built your website we can then advise you on the best ways of ensuring that your customers can find it. There is no point in having a state-of-the art site that no one visits! There are two ways of improving a sites ranking within a search engine; search engine optimisation and pay per click.
Search Engine Optimisation
We can help your website appear in the top search engine rankings through a process called Search Engine Optimisation. It attracts visitors by securing top rankings for the most relevant search terms and phrases. It can be deployed on most websites and is a powerful and affordable online marketing solution.
We will optimise and build your website right from the conception phase with high search engine rankings in mind.
Pay Per Click
Pay Per Click advertising is one way of guaranteeing rankings on a number of major search engines and directories. It works by bidding for a position for a particular search term.
When you bid for a term you only pay the money if someone clicks on your listing so you will only pay for traffic that you actually receive. We will pick the best value-for-money positions and alter bids where necessary within your pre-set campaign parameters (which are agreed during regular progress meetings). We would recommend that a Pay Per Click campaign runs alongside a search engine optimisation campaign to ensure the most comprehensive coverage for a website and guarantees high rankings while your website’s main rankings are improving.
Hosting
Working closely with our suppliers allows us to offer basic monitoring and server patching at no additional cost. We also offer a variety of different maintenance contracts giving you access to technical advice and help from one of our experienced advisers.
We have many hosting services available to suit your business needs including:
• Domain Name Registration
• POP3 Email Accounts
• Apache & IIS Website Hosting including scripting support for ASP, PHP, Perl, CGI
• Database hosting including MSSQL, MySQL, Access
• Secure Socket Layer (SSL)
• FTP Accounts
• Media Streaming
• SMS Alerts
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